How to Optimise your PLA Campaign

In this article we will cover how to Optimise a PLA Campaign using the eBay Ads Manager.

Step 1:

From the main campaign screen, click the Analyse button for the campaign you wish to optimise.

Only campaigns with the following action can be optimised: 

"Analyse your campaign and discover recommended actions."

If you have optimised your listing within the last 2 weeks, you cannot re-optimise it until after this period.

Step 2: 

Click the Optimise now button on the Analysis screen, this will display a pop up asking you which type of optimisation you would like to proceed with. 

We currently have two options, you may either optimise the current campaign you are within OR you may clone the campaign and optimise the cloned campaign, so you can run AB Testing between the two to see which is doing best.

Step 3: 

Please wait for our AI to generate your new keywords, you will see the following popup:

Step 4:

Once completed, your campaign is now optimised, you should see the following success message if you have optimised the existing campaign, if you have clone and optimised, you will be taken to the new campaign where you can see which new keywords we have added for you: