What are PLA, PLS eBay Ads?

Modified on Tue, 12 Sep 2023 at 12:58 PM

There are two types of campaign that eBay currently offer, PLA (Promoted Listings Advanced) and PLS (Promoted Listings Standard).

What is a PLA campaign?

Promoted Listings Advanced is a cost-per-click campaign type that provides the high visibility you want and the control you need to drive sales on eBay. You can use Advanced campaigns to drive traffic to your listings with preferred access to premium placements with keyword and budget controls.

What is a PLS campaign?

Promoted Listings Standard is a cost-per-sale advertising tool that helps to connect your items to the right buyers with high-visibility placements across the eBay network.

Based on the information above, which sounds best for you?

Check out our various eBay Ad guides using the following link: https://help.frooition.com/support/solutions/folders/33000216978

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